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AI Shelf Index · 2026 holiday shopping season

Costway AI shopping shelf share

🏃 Fitness & Outdoor · 🇨🇦 CA · updated 12 Oct 2026

Standing

#21

Fitness & Outdoor · CA

#28 #21

Shelf-share

1.2%

of CA answers

0.8% 1.2%

Sentiment

54%

positive

No week-to-week change larger than the variation between readings.

Who's on the fitness & outdoor shelf

Lululemon

11.9%

HOKA

5.9%

NordicTrack

4.8%

Asics

4.3%

UREVO

3.5%

Brooks

3.4%

⋯

21 Costway

1.2%

The shoppers Costway wins

The same answers, sliced by the shopper the question implies — where Costway ranks best.

The Desk Mover

#10

The New Shopper

#39

Where Costway wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#27

1.1%

Research

#29

0.6%

Comparison

#28

0.8%

Validation

#16

1.7%

Purchase

#24

1.1%

Where the engines differ

ChatGPT

0.9%

Google AI Mode

1.2%

What AI says about Costway

Observed from the answers themselves — not a score.

Sentiment

54% positive · no negative mentions

Price framing

framed budget

83% budget, 17% mid

“Cheapest I'd seriously consider: Costway 2.25 HP — ~$188 CAD. It has a substantial number of reviews in the shopping results, making it more interesting than the $130–$150 anonymous-brand pads.”
ChatGPT

“The FlexiSpot at ~$250 is the sort of middle ground I'd investigate first; if you want to minimize spending, the Costway ~$188 is the next one I'd examine.”
ChatGPT

“Top Compact, Subscription-Free Options in Canada Costway 2.5HP Under Desk Treadmill Why Reddit likes it:** Frequently cited as a bulletproof budget pick that regularly goes on sale.”
Google AI Mode

“Costway SuperFit 2.25HP 3-in-1 Folding Treadmill $339.99 CAD Best middle-budget candidate A folding design with a remote and display, suited to someone who wants more flexibility than a bare-bones walking pad.”
ChatGPT

Products AI names

The specific Costway items the engines put in front of CA shoppers.

2.5HP Under Desk Treadmill 0.3%
2-in-1 Walking Pad 0.1%
2-in-1 0.1%
2.25 HP Walking Pad 0.1%
2.5HP Walking Pad 0.1%
SuperFit 2.25HP 3-in-1 Folding Treadmill 0.1%
Under Desk Walking Pad 0.1%
2-in-1 Folding Treadmill 0.0%

Shelved alongside

Brands the engines recommend in the same answers as Costway.

How to read this

Bar is how often that brand is recommended in the same answer as Costway, relative to the rest.

Slingso Managed Outcomes

How would Costway grow its revenue from the AI Shopping Channel?

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Costway.