AI Shelf Index · 2026 holiday shopping season

Capresso AI shopping shelf share

🍳 Kitchen · 🇺🇸 US · updated 12 Oct 2026

Standing

#50

Kitchen · US

#31 outside top 40

Shelf-share

0.2%

of US answers

0.3% 0.2%

Sentiment

50%

positive

No week-to-week change larger than the variation between readings.

Who's on the kitchen shelf

1 Ninja
15.5%
2 Breville
11.1%
3 De'Longhi
6.1%
4 Cosori
5.1%
5 Instant Pot
4.4%
6 Ankarsrum
3.5%
⋯
50 Capresso
0.2%

The shoppers Capresso wins

The same answers, sliced by the shopper the question implies — where Capresso ranks best.

Where Capresso wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

—

not surfaced

Research

#12

1.2%

Comparison

#28

0.3%

Validation

—

not surfaced

Purchase

#47

0.2%

Where the engines differ

ChatGPT
0.1%
Google AI Mode
0.6%

What AI says about Capresso

Observed from the answers themselves — not a score.

Sentiment

50% positive · no negative mentions

Price framing

framed budget

100% budget

“Reddit +1 How an Espresso Machine Works: Step-by-Step Budget Reality Check Under $200 Under $200, entry-level machines like the De'Longhi Dedica or Capresso EC50 rely on pressurized portafilter baskets .”

Google AI Mode

“YouTube · GrindBrewDrink +1 Popular entry-level budget models like the Casabrews CM5418 or Capresso EC50 give you a 15-bar pump system to start pulling basic shots at home.”

Google AI Mode

Products AI names

The specific Capresso items the engines put in front of US shoppers.

  • EC50 0.3%
  • EC50 Espresso Machine 0.0%

Shelved alongside

Brands the engines recommend in the same answers as Capresso.

How to read this

Bar is how often that brand is recommended in the same answer as Capresso, relative to the rest.

Slingso Managed Outcomes

How would Capresso grow its revenue from the AI Shopping Channel?

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Capresso.