🇺🇸 Overall · US · September 2026

Which aisle you ask about decides which high street you're sent to

Ask where to buy a kitchen gadget in America and AI names the big-box chains. Ask where to buy a moisturiser and it names beauty specialists and Korean importers instead. Same assistant, same country, and not one shop in common.

Which aisle you ask about decides which high street you're sent to

The data

🍳 Kitchen — where AI sends you

Walmart 10.8%
Best Buy 8.4%
Target 7.5%

🧴 Skincare — where AI sends you

Ulta Beauty 12.8%
YesStyle 8.8%
Stylevana 7.8%

September 2026 edition. How we measure.

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