🇺🇸 Overall · US · August 2026
A two-brand town, and an aisle that can't commit
In toys, Magna-Tiles and LEGO split the top of the shelf between them and leave crumbs for everyone else. In supplements nobody comes close: AI has an opinion about everything and settles on nothing.
The data
Toys — a two-brand town
Magna-Tiles
16.5%
LEGO
15.5%
POP MART
8.5%
Supplements — can't commit
Thorne
8.4%
Optimum Nutrition
6.1%
Nutricost
5.2%
August 2026 edition. How we measure.
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