🇦🇺 Toys · AU · August 2026

In Australia, “toys” means the backyard

Trampolines, cricket sets, outdoor play. The Aussie toy shelf spills into the yard, and it is the one market LEGO does not run away with.

In Australia, “toys” means the backyard

The data

The Backyard Grandparent

Springfree Trampoline 13.0%
Vuly 12.7%
LEGO 9.3%

The Backyard Montessori Parent

Step2 16.6%
Connetix Tiles 13.2%
Magna-Tiles 7.2%

August 2026 edition. How we measure.

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