🇺🇸 Supplements · US · September 2026
Say who you are, or AI names brands it recommends to no one
The gym starter and the healthy ager get two shelves with almost nothing in common. Ask without saying which you are and the top of the shelf goes to a brand neither of them is shown.
The data
The Gym Starter
Nutricost
21.7%
Optimum Nutrition
20.8%
Thorne
10.4%
The Healthy Ager
Thorne
22.6%
Optimum Nutrition
3.0%
Momentous
2.6%
Ask without saying who you are
Transparent Labs
7.6%
Thorne
3.9%
Optimum Nutrition
3.7%
September 2026 edition. How we measure.
Grow your Brand’s Revenue in the AI Shopping Channel
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