🇺🇸 Overall · US · September 2026
One aisle has a short list of real competitors. The other has a crowd
A handful of brands cover half the British kitchen shelf. It takes a long queue of them to cover half the American supplement shelf. Same report, same method, a completely different fight.
The data
🇬🇧 Kitchen — a short list
Ninja
29.3%
De'Longhi
7.7%
Sage
5.7%
🇺🇸 Supplements — a long one
Thorne
10.3%
Optimum Nutrition
7.6%
Nutricost
5.8%
September 2026 edition. How we measure.
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