🇺🇸 Pet Supplies · US · September 2026
One brand AI still recommends to everybody
Most brands are named to a single kind of shopper and no other. Pet food is the exception: ask about a puppy, an old dog or an indoor cat and the same name keeps turning up.
The data
The First-Puppy Parent
Purina
26.8%
KONG
24.5%
Hill's
9.9%
The Senior-Dog Devotee
Purina
29.1%
Hill's
13.0%
Big Barker
7.3%
The Apartment Cat Parent
Litter-Robot
24.0%
Purina
11.7%
Smalls
10.1%
September 2026 edition. How we measure.
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