One brand clears every border

Most brands are a local answer — strong in one market, thin in the next. On the fitness shelf one name sits near the top of all four, while the brand that leads two of them slides far down the shelf in the other two.

The data

🇺🇸 United States

Lululemon 9.1%

HOKA 8.4%

WalkingPad 7.5%

🇬🇧 United Kingdom

HOKA 7.2%

Sweaty Betty 5.5%

Adanola 5.3%

🇨🇦 Canada

Lululemon 11.5%

HOKA 5.8%

WalkingPad 5.3%

🇦🇺 Australia

HOKA 6.5%

Asics 6.3%

Brooks 3.6%

September 2026 edition. How we measure.

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