🇺🇸 Toys · US · September 2026
The toy shelf adults buy from has a different number one
Ask for a child and the bricks and tiles come out. Ask as an adult buying for yourself and a blind-box brand takes the top of the shelf, with the category leader pushed into second.
The data
🧸 Buying for an adult
POP MART
33.8%
LEGO
17.7%
Sonny Angel
9.7%
Buying for a grandchild
LEGO
21.7%
Magna-Tiles
19.3%
Bluey
5.0%
September 2026 edition. How we measure.
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