🇺🇸 Skincare · US · September 2026
The skincare you're given isn't the skincare you're told to buy
Shop for yourself and AI reaches for the plain white tube. Shop for someone else and the top of the shelf goes to a brand no other shopper is shown.
The data
🎁 Buying a gift
Bubble Skincare
26.3%
Byoma
11.4%
CeraVe
11.1%
Buying for yourself
CeraVe
14.4%
La Roche-Posay
8.7%
Vanicream
6.3%
September 2026 edition. How we measure.
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