🇺🇸 Fitness & Outdoor · US · August 2026
“Fitness” means three different lives
One word, three shoppers, three products with nothing in common: designer leggings, running shoes, and a treadmill that fits under a desk.
The data
The Aesthetic Athlete
Lululemon
34.9%
Manduka
10.9%
Alo Yoga
8.8%
The Comeback Mover
HOKA
22.6%
Brooks
21.2%
Orthofeet
9.1%
The Desk Mover
WalkingPad
18.4%
UREVO
18.2%
MERACH
7.7%
August 2026 edition. How we measure.
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