🇨🇦 Fitness & Outdoor · CA · August 2026
On home turf, Lululemon only gets picked for the mirror
Lululemon is Canadian, and it shows — the aesthetic athlete's shelf is mostly Lululemon. But ask about walking through a Canadian winter and AI benches it for running shoes.
The data
The Aesthetic Athlete → Lululemon
Lululemon
48.0%
Vuori
6.8%
Athleta
5.3%
The Winter Walker → running shoes
HOKA
20.3%
Icebug
12.7%
Brooks
12.5%
August 2026 edition. How we measure.
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