Every country gets a different supplement brand

Toys and kitchen barely shift when you cross a border. Supplements are the opposite: four markets, four different brands at the top.

The data

🇺🇸 United States

Thorne 8.4%

Optimum Nutrition 6.1%

Nutricost 5.2%

🇬🇧 United Kingdom

Myprotein 14.1%

Bulk 12.3%

Vitabiotics 6.1%

🇨🇦 Canada

Canadian Protein 8.3%

Jamieson 7.4%

CanPrev 6.7%

🇦🇺 Australia

Bulk Nutrients 21.6%

Swisse 9.0%

Blackmores 5.5%

August 2026 edition. How we measure.

See which shoppers already find you on the shelf, and where you are missing.