🇺🇸 Skincare · US · September 2026
The shelf AI calls cheap and the shelf it calls dear are different brands
AI puts a price label on what it recommends, in its own words. In skincare the brands it calls inexpensive are the ones it puts first — and the brands it calls a splurge sit further down the same shelf.
The data
💷 The brands AI calls cheap
CeraVe
80.5%
COSRX
96.0%
Vanicream
93.3%
💎 The brands AI calls dear
SkinCeuticals
100.0%
Tatcha
81.5%
Estée Lauder
76.9%
September 2026 edition. How we measure.
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